Reading Comprehension: Main Idea Questions

The primary purpose of the passage is to

Incorrect.

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This answer choice is too narrow/specific. Only the second and third paragraphs describe the example of Kellogg's Nutri-Grain brand.

Incorrect.

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This answer choice is too narrow/specific. Kellogg's extension strategies are the topic of the third paragraph only.

Incorrect.

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The Nutri-Grain brand is used by the author as an example of how the product life cycle works, not as a contradiction of the concept.

Incorrect.

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As two of three paragraphs revolve around a specific example, the Nutri-Grain case, it is unlikely the author is mainly concerned with the importance of the life cycle theory.

Great!

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The first paragraph lays out the general concept of the product life cycle and the second and third paragraphs describe the Nutri-Grain example.

describe the life cycle of Kellogg's Nutri-Grain brand

discuss the extension strategies Kellogg's undertook to solve the problems of the Nutri-Grain brand
exemplify the concept of product life cycle with a specific example

show how the case of the Nutri-Grain brand questions the concept of product life cycle

emphasize the importance of the life cycle of a product in business theory

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