Reading Comprehension: Application Questions
De Beers' advertisements featuring movie stars are most similar to which of the following marketing efforts?
The jeweler in this example emphasizes the quality of his product but does not link his product with a concept.
The drug company does not associate a concept with its products but shows them to function better than competing products, using the doctor as an 'expert'.
This advertising campaign emphasized a technical feature of the product, its speed, and did not associate it with an abstract concept.
This example links a product, chocolate, with a concept, luxury, using commercials featuring a symbol of luxury - businessmen.
The advertisements in this example do not link athletics and shoes; the symbol - famous people working or shopping - does not embody the concept of athletics.