Reading Comprehension: Structure Questions
The function of the second paragraph is to
In the first paragraph, our Initial Reading tells us that De Beers concluded that advertising was needed. The second paragraph does not question that logic but describes the advertising campaign that De Beers used.
The first paragraph discusses the problems of De Beers while the second paragraph describes the way in which De Beers solved them.
Advertising diamonds as a symbol of love was De Beers' way of solving the problem of fluctuating diamond prices.
The second paragraph only describes one marketing strategy: marketing diamonds as an expression of love.
Although we know that advertising executives were responsible for the successful strategy, the paragraph does not aim to compliment their achievements but to describe the strategy itself.