Two-Part Analysis - Verbal
A community college has two campuses, one in City X and the other in City Y. The college advertised its offerings equally on the local news channel in both cities; however, it has advertised twice as much in the newspaper in City Y. City X and City Y have similar economies and demographics, and attendance at both campuses has been more or less equal. An outside consultant argues that the equal attendance at both campuses demonstrates that newspaper advertisements have not improved attendance in City Y.
In the table, select changes that the company could make in City X and City Y, respectively, that together would probably be most helpful in testing the consultant's argument. Make only two selections, one in each column.
Correct!
[[snippet]]Remember that newspaper advertising has taken place in both City X and City Y. Therefore, the best way to determine whether newspaper advertising makes a difference in community college attendance at both campuses is to eliminate this factor from both cities. Any change in attendance can then be attributed as an effect of newspaper advertising, which would help determine whether the consultant's claim is correct. If there is no change in attendance, then the consultant must be correct.
Incorrect.
[[snippet]]Even if removing television advertising in City X had an effect on the attendance at the community college campus there, the change would not reveal the validity of the consultant's argument regarding newspaper advertising.
Incorrect.
[[snippet]]Although increasing newspaper advertising in City X may have an effect on the attendance at the community college campus in that city, this would not necessarily help to determine the validity of the consultant's argument regarding City Y.
Incorrect.
[[snippet]]Although changing the content of advertising could bring about a change in attendance, it is still not enough to determine if the consultant's argument regarding the amount of advertising in City Y is correct. Content is different from the amount of advertising, which is the element under dispute.
Try to find another answer choice that is more directly linked to the consultant's conclusion.
Incorrect.
[[snippet]]Increasing television advertising may affect attendance; however, these changes would not necessarily validate the consultant's argument regarding newspaper advertising.
Incorrect.
[[snippet]]Removing television advertising could have an effect on attendance; however, any changes would not necessarily clarify the effect newspaper advertising has had.
Incorrect.
[[snippet]]While increasing newspaper advertising may have an effect on attendance, any changes would not necessarily validate the consultant's argument regarding the amount of advertising as it is in City Y.
Excellent!
