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Critical Reasoning: Dialog Format

CEO: Graphic design is a major aspect of any successful website. To ensure that our customers do not leave and begin using another site, our extra capital should be used to improve our website's design.

CTO: Despite the importance of graphic design, I disagree. The extra capital should be used to improve the service provided by our technical support staff.

Which of the following, if true, most strengthens the CTO's objection to the CEO's position?

Incorrect.

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This answer choice neither strengthens not weakens the CTO's objection as it compares the importance of a website's graphic design with that of selling at a reasonable price, which is entirely out of the scope of this argument.

Incorrect.

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This answer choice neither strengthens not weakens the CTO's objection because the statement makes a judgment that applies to both the CEO and CTO's positions - they both want to invest the capital in the company's operations.

Incorrect.

[[snippet]]

By emphasizing the power of design, this answer choice strengthens the CEO's viewpoint, but you are required to strengthen that of the CTO.

Incorrect.

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This answer choice weakens the CTO's objection by making the technical support services seem insignificant or unimportant.

Excellently done!

[[snippet]]

This answer choice weakens the CEO's claim, thereby strengthening that of the CTO. Note that in this case, the phrase customer retention means exactly to ensure that our customers do not leave and begin using another site. This statement supports the CTO's position since it shows that technical support has the greatest influence on keeping customers.

Graphic designers who choose to work with digital media often stress that while a website's design is critical for sales, it cannot compensate for exceptionally high prices.
The design of a website, when created with accurate focus on the specific target market, can be a powerful enough factor to make visitors oversee functional shortcomings of that site.
Investing any extra capital that may be available back into a company is very wise business practice.
Since the technical support services offered by many websites are hardly ever used, companies should keep investments in these services to a minimum.
A recent consumer poll shows that technical support is the most important factor influencing customer retention.