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Critical Reasoning: Boldface Type Questions

A wide variety of methods for marketing products and brands exists. Statistics show that where traditional media fail to do so, Internet marketing campaigns can produce staggering results and require the allocation of much smaller funds, in general. An advantage of such a campaign is the advertiser's ability to observe its progression and to frequently manipulate certain parameters until an optimal configuration is attained. Although previously expected, a decrease in the prices of television and print advertising has not materialized as of yet.

In the argument, the two portions in boldface play which of the following roles?

Incorrect.

[[snippet]]



The phrase Statistics show indicates that the first boldface portion is definitely true, and not just an assumption. You can immediately eliminate answer choices that incorrectly define the first boldface part; do not waste time reading the rest.

Incorrect.

[[snippet]]



The phrase in general indicates that the first boldface portion is true in most cases although there may be some in which it is not. This answer choice incorrectly applies the statement to any company. You can immediately eliminate answer choices that incorrectly define the first boldface part; do not waste time reading the rest.

Incorrect.

[[snippet]]

While this answer choice defines the first boldface part correctly, it defines the second incorrectly.
The second boldface portion does not weigh against the first. The sentence begins with the words An advantage, which tell us that the second boldface portion describes a benefit of the method, just as the first boldface portion does.

Incorrect.

[[snippet]]

While this answer choice defines the first boldface part correctly, it defines the second incorrectly.
The second boldface portion is not an inconvenience. The sentence begins with the words An advantage, which tell us that the second boldface portion is also a benefit of the method.

Very well done!

[[snippet]]



The first portion is a benefit of Internet advertising that generally applies; the second is something which can be done when Internet advertising is used.

The first is a generalization made about the cost of Internet advertising; the second is a beneficial capability offered by this form of marketing.
The first is an assumption which is likely to be true; the second is an advantage of the employment of internet marketing.
The first is a rule that can be applied to any company wishing to advertise online; the second is an ability enjoyed by such a company.
The first is a fact supporting a method of marketing; the second is a fact that weighs against the same method.
The first is a positive statement about most online advertising campaigns; the second is an inconvenience created by such campaigns.