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The author of the passage most likely states that penetrating a new market can be accomplished in several ways in order to
We learn from the Initial Reading that the Ansoff Matrix consists of 4 cells, each describing a different strategy and the risks and benefits associated with each strategy.
The author reminds us that there are several ways to carry out or realize the market development strategy.
The author does not say whether these actions are easy to accomplish successfully, only that they are possible ways of penetrating a new market.
The author does not tell us whether these are popular methods, only that they are possible ways of penetrating a new market.
According to the passage, the Ansoff Matrix only provides the basic outline for the market development strategy: sell the existing product in a new market. The Ansoff Matrix does not provide details on how to implement this strategy, so this answer choice couldn't have been the function of this detail.
The author provides two examples of implementing the market development strategy but does not say whether they are problematic.