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What does the author suggest about the Ansoff Matrix?
The Ansoff Matrix is a business tool that can help weigh the possible benefits and risks of using a certain strategy. The actual benefits and risks may vary from business to business.
There is no information in the passage that tells us that the Ansoff Matrix is the most useful tool, only that it is one possible tool a business owner can use.
The Ansoff Matrix is only useful to certain business owners - those who want to increase the scope of their business.
The passage gives us no information about product and market other than that they are the factors used in the Ansoff Matrix.
The Ansoff Matrix is one possible tool a business owner can use. He or she can use other tools before making a change or not use any tool at all.