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What may be inferred from the author's explanation of the risk involved in employing the market penetration strategy?
If companies already have information about their current markets, we may infer that they have collected information about it.
Although we know that a company has information about its existing market, we do not know how it obtains this information.
Although we know that market penetration carries the least amount of risk and expenses, we cannot make the generalization that it is the best strategy for all businesses. The best strategy for any business depends on the business itself and its particular situation.
The author tells us that market penetration carries the least risk and expense, but does not promote this strategy over any other.
We have no information from the passage that tells us how many business employ each of the 4 strategies outlined by the Ansoff Matrix.