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The author uses the words new or struggling in order to
A new or struggling business that chooses standardization over adaptation because of monetary concerns exemplifies the argument that resources are crucial when a company chooses a marketing method.
From the Initial Reading, we know that the author's argument applies to both established and struggling businesses.
The problematic word in this answer choice is best. The author's argument is that if you have the resources, go for adaptivity; if you don't, go for standardization. There is no "best" business for this type of argument - each strategy is better for a particular type of business. the highlighted words point out to a type of business under discussion, but E goes too far in indicating that this is the best type of business for the argument.
In the sentence in which the words new or struggling appear, the author does not explain his or her argument but rather makes a statement based on that argument.
Now, why would the author want to cast a doubt on his or her own argument? The author uses new or struggling business to make a statement based on his or her argument.
The words new and struggling business refer to business who should, according to the author, choose standardization, not adaptation to overseas markets.