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One function of the first paragraph is to
Although two possible methods are introduced in the first paragraph, one of them (adaptation) is elaborated upon, not criticized, in the second paragraph.
The first paragraph introduces two methods, but only presents the benefits of one (standardization).
This is the function of the second paragraph, not the first.
The key phrase here is most crucially, appearing at the end of the first sentence of the first paragraph. Among other things, the first paragraph presents a company's available resources as the most important factor in its choice of marketing method.
The first paragraph introduces two methods of international marketing. However, the passage describes their benefits in different paragraphs: standardization in the first paragraph and adaptation in the second paragraph.